After Lamborghini, luxury vehicle company- Mercedes-Benz forays into NFTs

    Remember the childhood days when you dreamt of owning a Mercedes and promised that you would buy one as an adult? But then reality hit you, and affording a Mercedes-Benz was a bit too much for your budget?

    Well, good news for you! Now you can get a Mercedes at a much lower price- as a digital asset.

    The German luxury vehicle manufacturer has teamed up with Art2People (the first crypto art collective) for their NFT Project. The project team has worked hard to create unique digital art pieces for the Mercedes-Benz G-Class.

    What is Benz G-Class “NF-G” Project all about?

    Mercedes-Benz G-Class is an SUV, sometimes called G-Wagon (short for Geländewagen, “terrain vehicle”). It is known for its sturdiness command in rough terrains and is very popular with celebrities.

    The project is named “NF-G” – and NFT for the G-class and saw the enlistments of 5 talented and creative artists.

    These artists have created a different representation of the Mercedes-Benz G-class digitally, and all of them are unique and equally impressive. They have made stunning short videos displaying the powerful and sensual experience of driving the luxury vehicle.

    The artists who took part in the challenge by Art2People include Baugsam(Vasjen Katro), Roger Kilimanjaro, Antoni Tudisco, Klarens Malluta, and Charlotte Tayler X Anthony Authies. All of them are widely popular digital artists and have posted their visual graphics on Instagram.

    About the NF-G Project

    The much-hyped project was launched on Nifty Gateway on 23rd January 2022. The price of digital artworks ranges from $222 to $1554 US dollars.

    Apart from bringing home a digital Mercedes-Benz G-class, the buyers will also get a chance to participate in a contest where winners get the real deal- a Benz G-class. All the NFTs purchases will include raffle tickets. They do not have to be purchased separately. After 1 million USD collective sales took place, Mercedes deemed everyone eligible for the raffle.

    Apart from this raffle contest, there was another one that was hosted by the artists. The cap to launch this contest was kept at 2 million US dollars- meaning that as soon as sales reached USD 2 million, the raffle tickets will be distributed. The winner of this contest was also entitled to a Mercedes-Benz G-class.

    The individual NF-G entries have also been posted on Twitter by Mercedes’s official handle, along with the details.

    What are these exclusive things? A piece of memorial?

    Yes and no, these NFTs are exclusive assets that give full ownership to the buyers and are very valuable- I mean, look at the settlement cost. While the luxury feel may be missing, for someone who wanted the digital art of Mercedes, this is so much more than a memorial or a digital artwork.
    For them, it is an absolute asset.

    With marketplaces flooding with brands rolling out their NFTs and exclusive memberships, the future of creators, digital artists, visual graphics artists, and the overall digital art culture looks bright.

    We can now hope that NFTs also start bringing additional value-based features and offerings like donations through profits from auctions and such schemes. The Web3.0, MetaVerse, and NFTs era looks peaceful.

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