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    Australian Open Championship enjoys high profits by selling digital representation of tennis balls.

    The Australian Open has collaborated with Sweet.io(a blockchain-based NFT and digital collectible platform that aims to improve fan engagement) to offer the AO Decades Collection, which includes six commemorative NFT collections honoring the Australian Open’s most memorable decades.

    Sweet.io allows you to share, sell, give, auction bundle, integrate, gamify, and drop NFTs anywhere you want- even in your e-commerce marketplace. There revenue generation method of fundraising for charities increases fan engagement and bridges the gap between companies and their audience.

    The Australian Open Art ball.

    If you are wondering what an AO Art ball is, then imagine this- a 19cm by 19cm patch of tennis court surface. This court surface is randomly assigned to the miner, who mints an NFT, which is symbolized by a ball. The court surface may be of a Grand Slam court or some other tournament that took place in some other part of the world.

    Once the court is allotted, let’s say, a match takes place in that court, and that match is a Grand Slam Finale. Now, the value of that court has increased because, in that court, a Grand Slam winner played. The miner can now get his hands on a “ball” that is an NFT representation of the entire match- the winner, the place, the tournament’s value- everything.

    Every time a winning shot gets placed in the court assigned to you, the court’s value will be updated in real-time.

    The AO has collaborated with Decentraland, Run It Wild, and Meta key. A total of 6,776′ art balls’ were created using an algorithmic mix of various colors, patterns, and textures. Adding to these, 22 ‘AO Legend’ and 169 ‘Artist Series’ balls featuring unique and creative designs are also on sale as NFTs. 11 owners will receive match balls and certification.

    The AO’s Metaverse tranforms Rafael Nadal’s Grand Slam-winning shot into a possible NFT gain of 4,000 percent.

    After Rafael Nadal’s historic win, the AO metaverse team saw an astronomical high in their marketplace evaluations. Ridley Plummer, metaverse and NFT project manager for Tennis Australia, stated, “At no point did we anticipate we’d sell out the public drop in three minutes.”

    After Rafael Nadal’s and Ashleigh Barty’s historic victory at the weekend, several NFT purchasers in the Grand Slam contest’s AO metaverse made huge profits, albeit they might have regretted selling their pieces too soon.

    This is because the fans attending the match in the metaverse had the chance to buy an AO Art Ball non-fungible token, or NFT. These were the NFTs mentioned above that were generated before the game started- with each NFT to be minted from a specific area of the court.

    The match-winning stroke from Nadal’s 21st Grand Slam final win was updated Monday, and the price began to soar just hours afterward. Its predicted value has risen from about $700 to $8,438 in ether. The most recent bid is for 3.2 ether, which is about 4,168 percent more than the floor price.

    What is in store for other fans?

    Well, opportunities to get your hands on these digital collectibles either by minting them yourself or buying from someone else are always there. Apart from this, fans following other sports also have a chance at getting a digital memorial as many big players have started selling digital representations of the iconic moments in their sport- for example, India’s Cricket NFT (Crictos) or the various football NFT Marketplaces.

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