English Premier League Files Crypto and NFT Trademarks

    The English Premier League (EPL) has registered two cryptocurrency and NFT trademarks in the United States, indicating that the world’s most popular sports league is preparing to expand its brand into the digital realm.

    NFT Trademarks by the English Premier League

    The trademarks were filed with the United States Patent and Trademark Office (USPTO) last week, and licensed trademark attorney Michael Kondoudis revealed them in a tweet on June 6. The Premier League, which consists of 20 teams, is the highest level of professional football in England.

    The two trademark filings concern the league’s name and emblem of a “lion wearing a crown in three-quarter view,” with lions on each handle and a crown on top, and the other a “loving cup trophy” with lions on each handle and a crown on top.

    The trademark filings encompass the creation and selling of digital assets, virtual clothes, cryptocurrency, and media files validated by NFTs, among other things. The use of Premier League trademarks in “virtual, augmented, and mixed reality software” is also covered.

    What is an NFT?

    An NFT is a type of digital asset that denotes ownership of the material, such as digital artwork, profile photographs, or music. Each coin is unique and is created on public blockchains such as Ethereum or Solana.

    In recent years, the market for NFTs has increased as more companies have entered the fray. NBA Top Shot, which debuted in 2020, is one of the most well-known NFT ventures in the sports industry. According to CryptoSlam, the collection’s sales recently reached $1 billion.

    While demand for cryptocurrencies and NFTs has slowed in light of the general crypto market’s recent fall, NFT sales are still on track to surpass the $20 billion mark set last year. Celebrities, artists, and cultural icons have been flocking to the platform to engage with their fans and foster a feeling of community.

    The English Premier League is already in favor of digital currencies.

    The use of digital currency is growing more widespread in the sports industry, particularly among football clubs. Arsenal launched a collaboration with Unagi last month as part of their free-to-play game, in which player cards could be acquired as NFTs.

    Users can keep playing cards as collectibles, sell them on the open market for in-game currency, or swap them with other players in the game. According to football aficionados, it could be a harbinger of things to come for the Premier League in the future.

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