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    KRAFTON set to launch its own Metaverse and NFT collection.

    KRAFTON, formerly known as Bluehole Studio, is a group of studios, each with its own creative foundation. Chang Byung-Gyu founded the South Korean game developer in Seoul in March 2007. The company is famous for the global phenomenon of “games” -TERA, PUBG: Battlegrounds, and PUBG: New State.

    The immense popularity of their platform may very well be because of PUBG(Player Unknown’s Battleground). The viral video game boasts millions of active users daily. Their team is known to constantly strive to improve, develop, and build new technology and entertainment experiences with which fans may interact and engage for years.

    Krafton’s plans for NFTs.

    Non-fungible tokens have been in talks for so long that it comes as no surprise that a leading video game development company is now stepping into the world of Metaverse and NFTs.

    Krafton, the creator of PUBG, is the newest gaming business to enter the NFT market. In a press release, the corporation stated that it has invested more than $6.5 million in numerous startups to promote its efforts in this field and that it also intends to develop its NFT-related projects.

    Krafton claims it uses its experience developing PUBG, a popular online game, to help drive its efforts in the metaverse. It will also employ Epic’s Unreal Engine to produce a “high-quality virtual world” and a user-generated content tool.

    Krafton’s NFT/metaverse plans came only days after Bandai Namco, an Elden Ring business, revealed it will invest $130 million to establish its IP metaverse.

    Investment plans.

    Krafton is investing $2.5 million in Seoul Auction Blue and $4.1 million in XBYBLUE, and it has signed an agreement to develop its own NFT ventures.

    SOTWO, a platform for buying art, is administered by Seoul Auction Blue. It could be that the company pulled in SOTWO because of their shared origins(South Korea) and an established marketplace. Meanwhile, the XX BLUE service, which collects and configures digital content IP that can later be sold to consumers, is being managed by XBYBLUE.

    Bluehole, Krafton’s game studio, will play a part in collaborating with these new companies to create and sell NFT avatars for usage in the metaverse after its development finishes, using Kraftonswell-researched latest technology.

    Statements by the company and future terms:

    Krafton’s CEO, CH Kim, expressed his confidence in the company’s ability to develop “fun and engaging” NFT products. Kim hinted at the company’s grand plans in the future, stating that what Krafton has planned in this location is “only the beginning.” Indeed, the best is yet to come. Later, collaborations with more companies from throughout the world will be disclosed.

    In a second statement, Krafton stated that it is collaborating with NAVER Z to develop new Web 3.0 and NFT initiatives to create an “NFT metaverse platform.” The ZEPETO metaverse platform, which has 290 million members worldwide, is administered by NAVER Z.

    Naver Z is a division of Naver, one of Asia’s major web portals, which also runs Zepeto, the region’s largest metaverse platform. It was founded in 2018, relatively young in the market but is still well known for its app that allows users to build various 3D avatars online utilizing facial recognition, augmented reality, and 3D technologies.

    This virtual platform accommodates over 290 million people globally in an interactive online environment using augmented reality technology.

    This collection is expected to be liked by many fans worldwide.

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