The way we perceive food is forever changing, from 3D food manufacturing to food bots and the more newly added NFTs. NFTs (non-fungible tokens) are non-transferable data units maintained on a blockchain, which is a type of digital ledger. In NFTs, food is a digital asset, which is any piece of data, like a photograph, movie, or other collection, that may be stored on the blockchain.
The F&B industry
The global food and beverage business is anticipating the development of this latest tech. With the advent of limited digital edition varieties named CryptoCrisp and Spicy Potato Soft Tacos, some brands from outside the country made quite a stir. Budweiser beer cans recently debuted The Heritage Collection, an NFT sale that includes 1,936 different Budweiser digital beer can styles. Despite the fact that the compilation has sold out, copies are still available. The lowest resales cost roughly Rs. 1,65,003, while rare cans fetch more than Rs. 15,011,60. However, these items were only digital treasures or NFT artworks; none of them were consumable or even genuine. The pleased owner of these NFTs can resell or boast about them on social media.
An Indian start-up is working to put it to use in the real world. OneRare is creating a culinary metaverse, a virtual environment that combines food, games, and blockchain-based NFTs. Items and dishes will be provided as NFTs in the food verse, that can be used to play these games. “We’re creating a food verse with foods and cuisines from around the world to provide a gamified experience.” This serves as an introduction to the blockchain for newcomers. NFTs can gradually be replaced with a full meal. Users could go to the F&B partner, present their NFT, and receive a real meal. “We’ll be partnering with restaurant chains for that,” adds Supreet Raju, co-founder of OneRare.
OneRare’s food multiverse
They’ve enlisted the help of chefs from all across the world to prepare signature delicacies for the metaverse. Some of the names are Anthony Sarpong, a Michelin-starred chef from Germany, Arnold Poernomo, a judge on MasterChef Indonesia, and Goila Butter Chicken, a chef, and founder from India.
“Food has no bounds, and it’s an exciting chance for chefs to venture out of our kitchens and into this enormous, virtual world.” I’m very eager to introduce my unique product to the blockchain through a culinary metaverse, which will enable me to communicate with individuals from all around the world. “At the close of the day, we’re culinary artists, and taking my creativity to the next level using NFTs is incredibly exciting,” Goila adds.
NFTs are a terrific way for cooks to safeguard and certify their work while also securing a permanent spot on the blockchain. “It’s past time for cooks to legitimize their work, and blockchain makes this possible.” A chef might create original work and publish it as NFT in the metaverse. I believe it is equally relevant for restaurants, because they may use NFT to begin engaging with their customers. Restaurants can only offer memberships through NFTs. Influencers and bloggers can even use it as a source of original material. Chef Tarun Sibal adds, “It’s incredibly exciting for the technological and cuisine worlds to come together.”