PGA Tour Partners with Autograph and Sorare

    What is Sorare?

    Sorare is a football fantasy game in which participants use digital player cards to buy, sell, trade, and manage a virtual team. Nicolas Julia and Adrien Montfort created the game in 2018 using Ethereum-based blockchain technology.

    On the Sorare platform, participants act as managers, assembling virtual teams of five football players from blockchain cards. Teams are ranked and given points based on their players’ performance on a real-world soccer pitch, exactly like in traditional fantasy football.

    Some of the cards are digital collectibles with a license (limited, rare, super-rare, and unique cards). Because of the usage of blockchain technology, digital cards have a proven scarcity.

    What is Autograph?

    Autograph, an NFT agency co-founded by athlete Tom Brady and boasting a star-studded roster, has received new backing from crypto investors, hoping to bring a new generation of celebrities and their followers into the crypto-collectibles fold.

    The startup has raised $170 million in a Series B round headed by Andreessen Horowitz and Kleiner Perkins, with participation from Katie Haun’s new fund and Lightspeed partner Nicole Quinn, according to TechCrunch. This follows the completion of a Series A financing co-led by 01A and Velvet Sea Ventures in July. The raise brings three new members to the board of directors: Haun, Arianna Simpson of a16z, and Ilya Fushman of Kleiner Perkins.

    Brady, Apple’s Eddy Cue, FTX’s Sam Bankman-Fried, and musician Abel Tesfaye, commonly known as The Weeknd, are among the board’s notable members.

    Sorare and Autograph on a partnership

    The game of golf is coming to the virtual world. No, we’re not referring to the plethora of virtual reality installations constructed by ardent golfers to keep their hobby alive throughout quarantine and the winter months.

    The PGA Tour is completing a number of deals in order to make a splash in the non-traditional betting industry and generate more cash for its players. One of the partnerships is with Sorare and Tom Brady’s popular NFT startup, Autograph, which will produce virtual memorabilia using Tour-licensed clips and data.

    The second collaboration is with Sorare, the developer of a successful global fantasy soccer game based on digital trading cards. To increase fan engagement, Sorare will include the PGA Tour in its game.

    Golfers who choose to participate in the partnership and provide their name, image, and likeness will receive royalties from the Autograph collection and the Sorare game. Those that qualified for the FedEx Cup playoffs the previous year will receive additional compensation based on their performance.

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