Paramount and Recur partnership
With Star Trek non-fungible tokens, Paramount is beginning its NFT marketplace/metaverse/annoying marketing gimmick that has already enraged fans (or NFTs.) The studio teamed up with Recur to build Paramount.xyz, a platform that will “bring Paramount’s beloved entertainment entities, brands, and characters to the metaverse,” according to the business.
The Star Trek NFTs will represent “algorithmically-generated starships” and can be purchased for the low, low price of $250 per pack, akin to what has worked in the past for big NFT ventures. Packs, by the way, only contain a single ship, with an 11 percent chance of resembling the Enterprise. By purchasing the “Admiral pack” instead of the “Captain pack,” you can ensure that you’ll get a great ship, but you can only do so if you’ve already paid for a Recur pass, which costs at least $290.
The ships are kept in the “Star Trek Continuum,” which is described as “an experience center that will contain this first and all future seasons of Star Trek NFTs” by Paramount. According to Paramount’s roadmap, those “future seasons” will entail gathering crew members and completing vague, unclear goals.
What is the metaverse?
In terms of what that “metaverse” or those experiences will include, Paramount’s press release contains a lot of phrases that amount to a hand wave: “Over the course of this multi-year relationship, Recur and Paramount will construct a roadmap of in-real-life usefulness, and Continuum holders will gain access to unique perks, events, and content that will expand on the digital and in-real-life utility of the NFTs.”
It’s not the first time we’ve seen NFTs from Star Trek. In the form of digital Funko Pops and licensed offers on other platforms, the brand has been put on the blockchain. And, as my colleagues Chaim Gartenberg and Adi Robertson pointed out, it feels like a smack in the face to all that Star Trek is really about every time it happens.
On the other hand, Paramount is going all-in this time. It’s positioning Star Trek Continuum as the start of a new Paramount franchise. Yeah, and it threatens… er, pledges to add Nickelodeon and Paramount Pictures franchises next. Yes, this does imply that SpongeBob NFTs are on the way. And sure, I suppose that means I’ve reached the age when I can see the plundering of my childhood.