T-Series to dive into Metaverse with soon to be launched NFTs

    The music label plans to host its NFT via  HEFTY Entertainment, a division of Hungama Digital media, becoming the latest of an ever-growing list of NFT Marketplace.

    Super Cassettes Industries Private Limited, widely known as T-series, is India’s largest Music Label & Movie Studio. It has a subscriber count of over 2 billion on YouTube and garners massive views- reportedly 175 billion on its channel.

    The digital artworks for the first NFT drop are currently being finalized by the company. The launched NFTs will include digital images from films, music and reality shows.

    The list includes Akshay Kumar’s vector art from the movie ‘Bhool Bhulaiya”, a rare illustration of John Abraham from the movie ‘Satyamev Jayate’, and singer Jubin Nautiyal’s oil on canvas and digital creative art. Motion and illustration arts of ‘Aashiqui 2‘ and the upcoming film ‘Radhe Shyam’ will also be seen.

    What the companies have to say on collaboration

    The association will see T-series and Hungama taking their long-standing partnership further with the launch of NFTs. They will also put forth rare collectables and unlock special moments from T-series’ existing and upcoming content.

    Neeraj Roy, the founder of Hungama, expressed his delight over being the first-movers into the Metaverse of entertainment. “We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and engage with fans,” he stated.

    Bhushan Kumar, CMD of T-Series, expressed his future plans in a statement as they look forward to expanding and enhancing the value of their content that leads to a further and rapid expansion of the global digital entertainment industry. “This move will offer a future full of potential, interactivity and collaboration for our communities around the globe,” he commented.

    What is Metaverse anyway?

    Simply put, Metaverse is the next generation of the Internet. Owing to the boom of digital creators, it is a virtual world created as an extension to the physical world. The key to this world lies in the hands of virtual reality and augmented reality headsets.

    It is also decentralised, meaning that no one owns the Metaverse. It is the users who may take control over their private data using blockchain technology.

    In Metaverse, human beings are projected as “avatars”. There is a venue for all kind of activities and collaboration, social communities and live interaction opportunities with others.

    Do not confuse Metaverse for a gaming platform,it can be used for entertainment, education, business, recreational activities and even hold events like wedding! Metaverse is much like the world we live in, the only difference is that it is a virtually shared world.

    Steps to explore Metaverse.

    You can begin your journey in Metaverse by following the simple steps given below.

    1. For a sneak peek, some mobile phone models with 5G/WiFi network are enough to get into Metaverse. But for the real experience, you need a VR headset and if you’re willing to go all the way in, a pair of AR smart glasses too.
    2. Choosing the correct VR Headset is important. The best options in markets include Meta Quest 2 by Meta (formerly Facebook), Playstation VR and Valve Index.
    3. Create your account using connected services like Google, Microsoft or Slack. Once in, create your own avatar and name it! You can choose from a variety of options available in the character menu or you can upload image/gif of your own.
    4. Metaverse participants can buy, sell and exchange items like digital assets. These include their self-made avatars, NFTs , virtual property, event tickets and much more.

    Metaverse and NFTs are closely related. Metaverse allows people to showcase their digital assets via NFTs give them value. NFTs act as a proof of identification and are needed for the transaction of digital assets inside Metaverse.

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