The NFT craze has taken the world by storm, and this includes almost everyone. Artists and celebrities have already expressed interest in non-fungible tokens (NFTs), and the country’s leading fashion designers are the first to jump on board.
Non-fungible tokens or NFTs have been in the news for both good and bad reasons. While many love the various aspects NFTs bring, some are wary of their concept. The reason is the environmental impact of NFTs, high carbon footprints, and according to some people, the seemingly ‘useless’ prospect of the idea.
Many influencers have taken to social media to express their liking for NFTs. Top designers like Manish Malhotra, Raghavendra Rathore, Anamika Khanna, and Pankaj & Nidhi are among the newest celebrities to support the NFT craze. On NFT markets, most of them saw a brisk sale of their initial drops of digital artwork.
A list of the NFT collections by these designers is curated below:
NFT Collectibles by Manish Malhotra.
The WazirX NFT Marketplace has sold some incredible sketches and gifs of some of Manish’s most famous works. All the NFTs were sold within 2 minutes, with the quickest being sold under 12 seconds!
The NFT themed from the 1990s, Archival Diaries, included a vintage photo of supermodel Lisa Ray and was sold for 1600 WRX. The NFT, Reminiscing Runways, was sold to CryptoSauga. It consists of a gif video of the hit 2013 live show having Manish Malhotra’s collection. Killashaw paid 1750 WRX for an NFT, which was an illustrious sketch of a Chikankari costume worn by ace actress Alia Bhatt in 2018.
The most popular NFT was Illuminous Showstopper, a custom-made constellation doodle for megastar Kareena Kapoor Khan. The GIF, which depicts the fusion of traditional art and modern technology, was sold for a stunning 3000 WRX, approximately 3,558 US dollars, to Mike Blue, an NFT artist, and collector.
Raghavendra Rathore NFT collections.
Raghavendra Rathore is the first Indian menswear designer to launch NFTs. The limited-edition NFT collection is launched in association with FDCI x Lakme Fashion Week. It aims to increase awareness of his NGO -Raghavendra Rathore Foundation -which is also the inspiration behind his work.
He released two sets of NFTs: the first is influenced by the label’s tradition and brand language, while the second is unique in that the artist was able to digitize his personal artworks and turn them into NFTs.
Part of the proceeds went to the RRF fund. And, to much pleasure for the artist, the first one was completely sold out within 10 minutes of its release.
Pankaj & Nidhi NFT Collection.
In collaboration with FDCI X Lakme Fashion Week, Pankaj & Nidhi debuted into the NFT field by releasing three digital artworks on one of the India’s most reputable NFT marketplace, WazirX.
The three exclusive NFTs all have a self-drawn meaning because they were all developed and designed in a circular shape. Earth, the lovely but endangered planet, is represented in the forms of the NFT.
According to the designer duo, the design elements in each of the NFTs are meant to inspire us to be mindful of our resources. They are intended to prompt and evoke the feelings of wonders and joy as we experience how nature coexists with ecological marvels to create a harmonious, thought-provoking emblem.