Viacom 18 Media Pvt. Limited is a Mumbai-based Indian joint venture between TV18 and ViacomCBS. It was created in November 2007 and now owns ViacomCBS channels and has other subsidiaries in India.
It is a multi-platform, multi-generational, multicultural brand experience provider and one of India’s fastest-growing entertainment networks. Viacom18 has its branches in the entertainment sector via various mediums, including T.V., online, on the ground, in stores, and in cinemas.
Fully Faltoo NFT collection.
Fullyfaltoonft.com, an NFT marketplace made by Viacom18’s youth music and English entertainment cluster, launched on February 14. The first NFT drop will have 3,103 tokens.
Viacom18 hopes to develop a real-time community of NFT holders with its NFT marketplace. Anyone in the world can buy the NFTs. Fullyfaltoonft.com will sell a wide selection of pop-culture-themed digital treasures, including artwork from series like “Kaisi Yeh Yaariyaan” and “Bakra,” among others.
The artworks will be sold in two categories: Loot and Rare. Much like the existing categories in the NFT world, the mining at this marketplace will also follow the same rules. Loot NFTs will come at a lower price and Rare ones at a hefty one.
Anshul Ailawadi, Viacom18’s head of Youth, Music, and English Entertainment, stated that “Fully Faltoo provides an amazing chance for our superfans and collectors to acquire a piece of classic pop culture.” He assures that the company’s initial drop of 3013 NFTs marks the start of a fascinating and exciting trip across the Web 3.0 realm.
Indeed, the craze of Web 3.0, NFTs, and Metaverse has taken over many internet users.
Anshul further expressed the company’s confidence in their quirky collection and believed that it would help Viacom18 deepen its existing relationships with its dynamic consumers and help them build and cultivate a fandom. Many media and entertainment companies have taken a plunge in NFTs to increase engagement in their brands in the virtual world and shorten the bridge between their customers and users.
Details about the collection.
The loot categories are split into Rare and Loot. The minimum bidding price is set at 10 dollars (756 Rupees) for the Loot category, while the rare collection will have a reserve price of 50 U.S. dollars (3780.13 Rupees). The item(s) will be awarded to the owners of the unique collection at the end of a seven-day bidding session.
Digital art collectors will be able to bid on unique digital artifacts such as ‘Bakra urf G.O.A.T.,’ ‘Rangu The Champ,’ and ‘Winging it,’ aka ‘Wing it like Wingnesh,’ among others, in the loot category.
The Rare category will include various one-of-a-kind artworks from ‘Dunk That Junk’ and ‘A Panda’s Grey Anatomy.’ etc., specially curated as Valentine’s Day collection.
The NFT platform is powered by Guardian Link, one of the fastest-growing non-fungible token ecosystem providers.
“This collaboration with the Viacom18 team is incredibly exciting, and we look forward to adding even more value to Viacom18’s Y.M.E. cluster, the NFT universe as a whole, and the end-user,” says the company. GuardianLink.io co-founder and chairman Keyur Patel remarked.
Fans of popular Viacom18 sponsored shows, like the youth show ‘Kaisi Yeh Yaariyan’ and many more, can now have a piece of digital collectible all to themselves. It will feature special moments from their favorite shows in the form of digital images or videos.