On Thursday, Warner Bros. announced a partnership with Nifty’s, a non-fungible token (NFT)-focused social media platform, and the two companies will debut a story-driven NFT collection named “Looney Tunes: What’s Up Block?” at the end of June. The next NFTs will present a new Looney Tunes plot while simultaneously commemorating the 80th anniversary of the character Tweety.
Looney Tunes: What’s Up Block?
According to the American film and entertainment corporation, Warner Bros. and the NFT-centric social media platform Nifty’s, a unique Looney Tunes-based blockchain program would use non-fungible tokens (NFTs) to convey a tale. Warner Bros. has announced that it will once again collaborate with Nifty’s to issue the NFT compilation “Looney Tunes: What’s Up Block?” The NFTs will be utilized to create a “new narrative for this franchise” through a storytelling experience, according to the statement.
Looney Tunes is a Warner Bros. animated short film series that began in 1930. Bugs Bunny, Porky Pig, Daffy Duck, Wile E. Coyote, Road Runner, Sylvester, Tweety, Foghorn Leghorn, Marvin the Martian, and Tasmanian Devil were among the animated characters featured in the cartoons. Its fans will be able to “participate in entertaining activities and games as the story unfolds, both digitally and ‘in real life,’ while collecting rewards and advantages along the way,” according to Warner Bros.
Special access to Looney Tunes items, virtual meet & greets, never-before-seen material, and new NFT drops are among the rewards and bonuses. The NFTs from “Space Jam: A New Legacy,” Matrix-themed NFT avatars, and hybrid physical and digital DC Comics-themed NFT trading cards have all been released recently by Warner Bros. The upcoming “Looney Tunes: What’s Up Block?” NFTs will also commemorate Tweety’s 80th birthday, with the popular yellow canary serving as the collection’s first character.
What Warner Bros says about the Looney Tunes NFT
“Looney Tunes is a pop culture phenomenon, reflecting the golden era of animation with 80+ years of narrative and comedy,” Warner Bros.’ head of NFT business development, Josh Hackbarth, said in a statement to Bitcoin.com News. “These famous characters continue to evoke nostalgia and excitement across all generations, from the recent success of ‘Space Jam: A New Legacy’ to legendary cartoons from the 1940s and 1950s.” The Warner Bros. executive went on to say:
Today, as digital interaction and technology advance, this collection will broaden the franchise’s reach even further, bringing fans from all over the world together for unique experiences, community building, storytelling, and a whole new way to interact. And what better way to start than with Tweety, who is celebrating his 80th birthday.
The pre-sale will begin on June 20 and the public sale will begin the following day, according to the Looney Tunes NFT Twitter account. The Nifty platform has a drop on the web page explaining that a snapshot will be taken on June 15 and the disclosure will be on June 23. The NFTs will be minted on the Palm blockchain network, according to the Warner Bros. release.
The third collaboration with Nifty’s, the NFT-centric social networking platform, is the Looney Tunes collection. Nifty’s, an NFT firm, collaborated with Warner Bros. on the Matrix NFTs as well as the Space Jam NFTs. The redeemable DC Comics-themed NFTs published by Warner Bros. was created in partnership with Immutable X, an Ethereum-based layer two (L2) platform.