Warner Music takes on Mike Shinoda as Community Innovation Advisor. 

    Warner Music has appointed Mike Shinoda as the new Community Innovation Advisor. NFT marketplace is growing at a rapid pace. NFT is going to be the future. They are the talk of the town. NFT total trade volume can say it. Last year, it was about $30 Billion, and this year, it can reach a height of $80 Billion. 

    Many developments are happening every day in the NFT space. It is extremely tough for anyone to keep track of the events happening in the NFT space. NFT is a fast-evolving sector that sees a lot of development every day. 

    MiWarner Recorded Music has appointed Linkin Park co-founder Mike Shinoda as its new Community Innovation Advisor. The music tech pioneer has plans to work with business and leadership teams to shape the company’s artist-centric approach to Web3. For this, Mike Shinoda is the perfect candidate for this job. This way, Warner also aims to partner with artists to manifest their creative visions. 

    Warner considers Mike Shinoda the perfect fit. 

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    Shinoda will play a vital role in experimenting with new and emerging technologies for MiWarner. 

    According to Max Lousada, CEO of Warner says, “Central to our DNA at Warner is that we firstly start with the artist experience.” He further added, “A passionate creative who is deeply involved in the rapid and fast-evolving world of Web3, Mike’s perspective will be invaluable here. As we continue to accelerate deals and build out our expertise across the country, together we will explore the possibilities at the intersection of technology and music with a rich thoughtfulness and authenticity that will benefit our entire music community.”

    He says, “There’s no one-size-fits-all approach to NFT and Web3; every community and artist is unique in their way. Warner has made a strong first basic step in this space. We are looking to play a role in further exploration by supporting our artists in creating new opportunities and connecting with fans in unimaginable new ways.” 

    Linkin Park is known for introducing new paths to fan engagement, music, and content. He was among the first to explore avenues such as Twitch and Web3 for music. Mike Shinoda’s own “Happy Ending” was Warner’s first single to debut as an NFT. 

    Future of Warner Music in Web3

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    It looks like Warner is heavily interested in exploring this new field of music. They have also dabbled in Web3 by partnering with Roblox, The Sandbox, Griffin Gaming, Genies, Blockparty, OneOf, Spinterland, etc. The label has also seen behind huge widespread metaverse and Web3 experiences, from Twenty One Pilots to David Guetta in Roblox and digital Genies avatars for stars such as Cardi B, Micheal Buble, and CKay. 

    Furthermore, they have also launched a few NFTs, including a hi-res digital image of the original lyrics sheets from Matchbox Twenty’s mega-hit “Unwell” and Rico Nasty’s “OHFR?”. Both these two NFT drops happened on the SuperRare platform. 

    It all seems that Warner has a bright future in the Web3 space. Upon collaborating with Mike, they will move forward in this direction very smoothly. Let’s see what Mike brings a new update for Warner music in the Web3 space.     

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