Why NFT promotion is important?
As the need for NFTs continues to rise, a growing number of businesses are embracing the notion. If you want to be a part of the revolution and get your slice of the pie, you need to get your NFT in front of the right people as soon as possible.
Consider your NFT to be a work of art in its own right. You’d need to advertise your art if you wanted to boost your reputation as an artist, increase your chances of selling prints, and attract gallery owners. Similarly, publicizing your NFTs can help you attract the people who can help you expand.
Nyan the flying cat with a pop-tart body is an example of an NFT that sold for $600,000 thanks to effective marketing:
In many ways, the promotion of NFTs is more crucial than the promotion of practically any other product. The value of your NFT, like most cryptocurrencies or investment choices, is determined by how many people are talking about it and investing in it. Creating buzz is the key to turning your NFT from a piece of digital art to a full-fledged money-making engine.
With the right promotion, you can:
- Increase demand for your NFTs by creating a buzz about them.
- Increased demand can be used to ask for better prices for your tokens.
- Enhance your reputation as an NFT artist.
Is there a wrong way to promote your NFTs?
It’s a little more difficult to market NFTs than it is to promote most other products or services. The NFT, as a cousin of bitcoin, is still a very new and complicated idea.
We’re currently witnessing a lot of uninvited “hawking” and “shilling” on social media. Because NFTs are the new “it” thing, marketers are rushing to capitalize – which means that overt marketing may irritate
Ways to promote your NFTs
Work with influencers – Working with influencers is the first thing I’d recommend when it comes to advertising NFTs. Although this may seem self-evident, many people overlook it when dealing with novel concepts such as cryptocurrencies.
When you message someone on social media, you’re essentially asking them what they can do for you. If you want to have a successful relationship, though, you should concentrate on what you can do for one another. What do you have to offer your influencer?
These is the fundamentals of connection building. Take a look at the influencer’s passions. Examine their social media pages and think about how you might add value to them. Don’t assault your influencer with a wall of text once you’ve figured out what you can do for them. Keep it short, to-the-point, and to-the-point. Within four sentences or so, you should have everything spelled out.
Create valuable white lists – It’s critical to use white lists wisely when promoting NFT. Essentially, you may use an NFT to whitelist your close friends, family members, influencers, and members of your team, regardless of where their ETH or wallet addresses are located. Once you’ve whitelisted these people, they’ll be able to pick up your NFTs before the mining frenzy begins, which will help you avoid a slew of issues.
What’s fantastic about this method is that it allows you to reach out to a diverse group of people via communities, Discord (more on that in the next section), and other platforms. Inform them that you have a new NFT and are happy to add them to your white list. You could even give an NFT as a present to anyone who is willing to promote the project. If you get the moderators involved early in the process, they are much more likely to want to assist promote your project.
Create Twitter Spaces and Clubhouse – You’ll also want to look into the advantages of Twitter Spaces. Drop-in audio is the key feature once again. Both Discord and Twitter have this functionality, and as a result, they’re both great at producing real, meaningful, and in-the-moment engagement.
You can reach a lot of influencers on Twitter right now, and you can either listen in or raise your hand to talk. Participating in these discussions is beneficial to your customers, community, and yourself. You may also get the attention of influencers and ask them to assist you with your promotion if you participate in other spaces. Remember, as previously said, that you must provide true value to that influencer in order to get them to invest in your NFT.
Although it isn’t as well-known as Discord or Twitter, it is quickly becoming a crucial resource for many NFT developers. To begin with, many inventors are exclusively releasing NFTs on Clubhouse.